Apple Music launches later today, along with Beats 1 and updates to iOS and iTunes. It’s a massive undertaking for the company that redefined the music industry with the original iPod in 2001 and iTunes Music Store in 2003. Now positioned to do it again with a streaming service and global radio station, Apple is coming off of two less-than-successful music projects.
The music-focused social network Ping never caught on and was closed in 2012. More recently, iTunes Radio failed to capture an audience like that of music streaming rival Spotify. What’s different this time around? Apple’s Eddy Cue, Jimmy Iovine and Trent Reznor gave interviews this week that answer that very question.