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Transient Spike

A non-technical blog by a tech blogger

Category / Apple History

Eddy Cue, Jimmy Iovine and Trent Reznor talk Apple Music

Apple Music launches later today, along with Beats 1 and updates to iOS and iTunes. It’s a massive undertaking for the company that redefined the music industry with the original iPod in 2001  and iTunes Music Store in 2003. Now positioned to do it again with a streaming service and global radio station, Apple is coming off of two less-than-successful music projects.

The music-focused social network Ping never caught on and was closed in 2012. More recently, iTunes Radio failed to capture an audience like that of music streaming rival Spotify. What’s different this time around? Apple’s Eddy Cue, Jimmy Iovine and Trent Reznor gave interviews this week that answer that very question. 

Apple to manage 1 million acres of forest in China

Apple has greatly advanced its environmental initiatives in China, including the creation and management of one million acres of responsibly-managed forest

The forest project is a partnership between Apple and World Wildlife Fund China, which represents another step towards Apple’s goal of having a net-zero impact on the world’s virgin fiber

Apple is also building a 40-megawatt solar farm in Sichuan Province, which will generate enough energy to power the equivalent of 61,000 Chinese homes.

Watch Apple’s “Spring Forward” event live on Apple TV

Apple’s “Spring Forward” Watch event will begin in just a few hours, and an “Apple Events” channel on Apple TV will let you stream it live.

The new channel, which Apple busts out to live stream select media events, will appear automatically on your Apple TV. If you aren’t seeing, go to the device’s settings screen and restart it.